TOLD / WOODEN COFFEE
This is how I brought Wooden to life in 3D — from real, to surreal, to playful.
3D unlocks a level of flexibility that traditional photography can’t match. Once a product is modeled, it can live anywhere: in any mood, style, or setting.
This project explores the visual potential of 3D across three directions — from photorealistic renders to dynamic, expressive compositions that stretch reality.
CREDITS :
3D design & Animation : Julien Pietri (Third Hand)
Brand : Wooden Coffee
THE POWER OF 3D PRODUCT RENDERS
Photorealistic rendering of the full product range.
WOW FRAMES / PLAY WITH REALITY
Dynamic, expressive visuals — like a surreal explosion of coffee beans — showing how 3D lets us bend the rules of the physical world.
EXPRESSIVE & PLAYFUL DIRECTION
A more colorful and playful take that taps into Wooden’s joyful design language and bold packaging.